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MISSION
To offer equal access to all potential listeners and viewers to an efficient and qualified public radio and tv service. The purpose of the service is to promote among all citizens culture and education and general awareness on the functioning of institutions, democratic participation, and identity building.
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VISIONIn 2010, RTVC will be a prominent public tv and radio company. It will have achieved both technical and financial independence, as well as national and international coverage. It will be one of the primary means available to the Colombian state to offer wide access to education, culture and common knowledge on institutions. By the same token, it will promote an easier mutual flow of communication liable to lead to identity building among all citizens.